Meta has decided to end the messaging feature between Facebook and Instagram.
A cross-app messaging feature was introduced by Meta in 2020, but the project was announced in 2019.
At the time, Meta said in a statement that Instagram, WhatsApp, and Facebook Messenger would be merged, so that users could chat with users of other apps from one platform.
The series was started by the cross-messaging feature in Instagram and Messenger, but it has now been decided to end it.
Facebook’s shared messenger services will be available to users next year
The Instagram Help Center page stated that the cross-messaging feature will be phased out in mid-December 2023.
The company did not say why the decision was made.
But a report by 9 to 5 Google suggests that this is likely due to the EU’s Digital Market Act (DMA).
It should be noted that under DMA, technology companies have to enable chat portability.
After this change, users of any messaging app like WhatsApp will also be able to chat with friends on other apps like Telegram Signal, etc.
Addition of a cross-platform messaging feature in WhatsApp
META is likely to introduce a chat portability feature in WhatsApp under the DMA Act.
In September, there were also reports that third-party chat features were being tested in WhatsApp.
The DMA Act will come into effect on March 6, 2024.