ISLAMABAD: Samsung has announced its global marketing partnership with Jurassic World, the long-awaited next installment of Steve Spielberg’s groundbreaking Jurassic Park series. Samsung will present exclusive content from the upcoming action-adventure on its SUHD TVs at retail stores in the United States until the movie releases on June 12. As part of the cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party.
“Partnering with Universal Pictures provides us with a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year,” said Won Pyo Hong, President and Chief Marketing Officer, Samsung Electronics. “The exclusive Jurassic World clip on Samsung’s SUHD TVs will show unmatched, lifelike picture quality with breathtaking color and detail, drawing viewers in so that they feel like a part of the action.”
Samsung also celebrated the premiere of Jurassic World by creating a video wall featuring content from the film on their new SUHD TVs. PR