Amazon has said that it is retiring Alexa.com, it’s a subsidiary company that provides web traffic statistics, competitive analysis, keyword research, and marketing strategies.
A statement released by Amazon said that the website analysis tool will be retired on May 1, 2022.
The tool stopped offering new subscriptions on December 8, while the existing subscribers will be able to use the services till May 1, 2022.
Alexa.com was founded in 1996, but it was acquired by Amazon in 1999. For the past 25 years, it is provided data on web traffic and global website rankings. It also offers Search Engine Optimization (SEO) services and competitor analysis tools.
According to the website, Alexa’s traffic estimates are based on data from its global traffic panel, which samples millions of internet users using one of the many different browser extensions.
It also gathers traffic data from direct sources, like websites that have installed the Alexa script on their site.
According to its data, google.com is the most visited website in the world, followed by youtube.com and China’s tmall.com.
The top ten websites on the internet according to Alexa’s ranking are: