Malaysia: Disaster-tainted Malaysia Airlines has changed the name of a ticket-sale promotion that invoked an “inappropriate” death reference by asking travellers which places were on their “bucket list”.
The airline, which has been devastated by the loss of 537 people in two air tragedies this year, had offered prizes, including free round-trip flights to Malaysia from Australia and New Zealand, in a contest called “My Ultimate Bucket List”. A bucket list refers to things someone wants to do before dying, or “kicking the bucket”.
“Malaysia Airlines has withdrawn the title of a recent competition running in Australia and New Zealand, as it is found to be inappropriate at this point in time,” a statement by the airline said on Wednesday.
“The competition had been earlier approved as it was themed around a common phrase that is used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.” The contest was renamed “Win an iPad or Malaysia Airlines flight to Malaysia”, the carrier said. The airline had faced accusations that the original competition title was in poor taste. Customers who booked travel between 1 Sept and 31 Dec were asked to tell the airline which destinations were on their bucket list. Agencies
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