Huawei has been named as one of BrandZ’s ‘Top 100 Global Brands’ for 2015. A new entry into the list of top 100 global brands Huawei is ranked 70th on the list. The achievement follows Huawei’s ranking on Interbrand’s ‘Top 100 Best Global Brands’ list last year.
The BrandZ ‘Top 100 Global Brands’ list is developed by Millward Brown Optimor, a leading global research agency that operates under the world’s largest communications services group, WPP. As one of the most authoritative evaluations of brand influence, the ranking system used for the BrandZ list is the only one which is based on both brand value on the views of both potential and existing brand consumers and financial data.
Speaking about Huawei’s entry into the list Doreen Wang, Global Head of BrandZ, said, “Huawei has made it onto a BrandZ list for the first time. This is the result of the company’s solid carrier business and also its active expansion into the enterprise and consumer businesses. Huawei has invested in its global technology offering, demonstrated with two third of its revenue coming from markets outside of China. Ranking on the BrandZ list recognizes Huawei’s real strengths.”
Huawei’s brand value is estimated to be over USD 15 billion in 2015 and ranks 16th in the technology sector on BrandZ’s list. Glory Zhang, the Chief Marketing Officer of Consumer Business Group (BG), said, “We are thrilled to be included on the BrandZ ‘Top 100 Global Brands’ list for 2015. This proves Huawei has successfully established global brand recognition, which is one of the largest challenges for Chinese corporations when going global. Huawei is committed to focusing on innovation and delivering the expectations of our customers to enhance the end-user experience.”