EBM to empower youth at the YLC 2014

LAHORE(PR): Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), will focus this year on supporting and empowering  youth from across Pakistan at the School of Leadership’s (SOL) annual Young Leaders Conference. The YLC 2014 is scheduled to start next week and will run over 5 days.  EBM has been a supporter of several youth initiatives of SOL, and especially the YLC, of which it has been a leading sponsor since 2004.

The theme of the conference this year is ‘Future Here’, addressing the youth as the Future and the driver of positive change in the country. EBM strongly believes in the mission of YLC to empower the young generation with skills that will shape them into becoming the leaders of tomorrow. This year, 30 young people are being sponsored by EBM to attend YLC 2014, and these include talented youngsters from across Pakistan, who otherwise has no possibility to participate in an event of this nature.

Speaking about EBM’s participation in YLC, Zulfiqar Ali Ansari, Head of Marketing, said: “EBM has always had a consistent policy of supporting initiatives for the positive growth and development of the youth of Pakistan. Initiatives that we have supported include a large endowment to IBA, adoption of TCF school units, School of Leadership projects (SOL), Literaty Pakistan, Charter for Compassion Pakistan and many other schools.  Our belief that the change this nation is looking for will only be brought about by empowering our youth also translates into our practice of hiring a relatively young team and grooming them to become better professionals. The youth above all must understand and believe that it is always important to do the right thing rather than do the easy thing, and we are confident that the young people we are sending to YLC 2014 will acquire this important lifelong learning there.”

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