33million spent on ad campaign of project “Tameer-e-School”

Staff Reporter

ISLAMABAD: The government of Khyber Pakhtunkhwa (KP) has wasted 33million rupees on the advertisement campaign of project Tameer-e-School and collected 24.86million as donation for the project so far. Responding on an information request filed by a member of Non-Governmental Organization (NGO), the Elementary Education Foundation (EEF) disclosed that an amount of Rs31.6 million was spent for the promotion and publicity of the project and an additional Rs1.32 million was spent on its launching ceremony that was attended by Chairman Pakistan Tehreek e Insaf (PTI) Imran Khan, Chief Minister KP Pervez Khattak and several ministers of KP government at government Girls Primary School, Peshawar on 30th April, 2014. National media and television channels were used for advertising campaign through of project “Tameer-e-School” showing pictures and messages of Chairman PTI Imran Khan. According to the information given on its official website, “Tameer-e-School” is a programme through which interested individuals and organizations can donate funds towards the improvement of deserving government schools in Khyber Pakhthunkhwa. The provincial Minister for Information and Higher Education Mushtaq Ghani told Daily The Patriot that the campaign was aimed at generating maximum donations for the landmark project. He said the cost of TV advertisement is high and the amount of Rs31.6 million was not very high. “We will have to allocate more budget for the publicity of this project because of its potential to generate massive private funding for KP Schools”, he added.

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